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Monthly Archives: February 2012

Creating Magic with a Group of Strangers: Small Biz Growth & Innovation Tips from Marketing Edge

What set of circumstances or personalities have to exist to get the right chemistry to make a group soar versus sour? This month we’ll explore if there is indeed a magic brew of the right personalities blended with similar attitudes that makes a group of strangers bond quickly

Creating Magic with a Group of Strangers: Small Biz Growth & Innovation Tips from Marketing Edge.

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Recognizing Opportunities…Even When They’re Carefully Disguised

Don’t you wish opportunities would show up with a large ribbon and a sign affixed to them proclaiming their greatness (or to stay away)? Many times opportunities are disguised as ordinary events. While it’s tempting to dismiss some of these, true entrepreneurs will recognize that this just might be the lucky break they’re looking for. How do you know what’s in front of you?

Before I attempt to answer, let me share two stories: the first is of an opportunity lost and the second, of an opportunity seized.

Two days before Christmas I was in a local jewelry store with my son, Ben. He needed to have his new watch resized (it was a present from his sister and he was excited to wear it). Read the entire post!

 
 

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Boston University School of Management Review: New Book Shows Luck Isn’t Found, It’s Made.

Boston University School of Management alumna (MBA ’91) and lecturer Beth Goldstein has published a new book exploring the role of luck and beliefs about its importance among entrepreneurs: Lucky By Design.

Many people argue that success in an uncertain world is due in large part to luck: being in the right place at the right time. But Goldstein, herself an entrepreneur, small-business marketing consultant, and senior associate at Boston University’s Institute of Technology and Entrepreneurship Commercialization, wanted to give students and clients a more strategic way to look at the notion of good fortune.

Drawing on her work with thousands of entrepreneurs over more than 25 years, Goldstein provides anecdotes and evidence showing that it’s not enough simply to work hard. You have to work smart, performing key growth activities such as market research and sales expansion.

Read the entire review here!

 
 

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Control Your Company’s Destiny: Listen to Beth’s Radio Interview on Build Your Business

Listen to Beth’s Interview About Controlling Your Company’s Destiny by Creating a Lucky By Design Roadmap on Build Your Business. Click here to listen now!

 
 
 
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