Beth Goldstein, Edge Institute Business Growth, Business Planning, goal setting, Marketing, Sales, Uncategorized

Biz-Edge Video Series: Episode Five – Are Business Cards Passé?

Welcome to Biz-Edge where we answer YOUR business questions. In the fifth of the Summer 2012 Series, I address a question about the importance of physical business cards in the networking process.

With the prevalence of technology engrained in almost everything we do, is it time to get rid of physical business cards and begin using a v-card?. Learn how I responded by watching this week’s video.

Have a question about business growth? Here’s your opportunity to ask questions about business challenges you face so you can gain an EDGE in business. Plus, hear advice that we’ve given other small business owners and entrepreneurs to help them make bold leaps forward. Complete the form at the Biz-Edge Website and I will try my best to answer it via video.

Beth Goldstein, Edge Institute Business Planning, goal setting, Marketing, Sales, Uncategorized

Biz-Edge Video Series: Episode Four – What’s Luck Got To Do With Business Success?

Welcome to Biz-Edge where we answer YOUR business questions. In the fourth of the Summer 2012 Series, I address a question from a reader of my Small Business Growth & Innovation Newsletter about the role of luck in business.

Are you seizing lucky business opportunities? I’m often asked why I wrote about the role of luck in business. It turns out lucky business owners (defined as those whose businesses are growing) are actually engaged in different business activities than folks who are simply working hard (but not able to seize lucky opportunities). Learn more about what these activities are by watching this week’s video.

Have a question about business growth? Here’s your opportunity to ask questions about business challenges you face so you can gain an EDGE in business. Plus, hear advice that we’ve given other small business owners and entrepreneurs to help them make bold leaps forward. Complete the form at the Biz-Edge Website and I will try my best to answer it via video.

Beth Goldstein, Edge Institute Branding, Business Growth, Business Planning, Marketing, Sales, Uncategorized

Biz-Edge Video Series: Episode Three – The Art of the Pitch

Welcome to Biz-Edge where we answer YOUR business questions. In the third of the Summer 2012 Series, I address a question from a reader of my Small Business Growth & Innovation Newsletter about perfecting your elevator pitch.

When was the last time you worked on perfecting your elevator pitch? At the heart of every business’ success story is their ability to convey their value proposition succinctly and clearly to key stakeholders. If you haven’t worked on perfecting your elevator pitch, now is the time to do so if you want to accelerate growth. Watch this week’s video to discover tips on perfecting your pitch and check out my Elevator Pitch Template at my website (m-edge.com) to start today!

Have a question about business growth? Here’s your opportunity to ask questions about business challenges you face so you can gain an EDGE in business. Plus, hear advice that we’ve given other small business owners and entrepreneurs to help them make bold leaps forward. Complete the form at the Biz-Edge Website and I will try my best to answer it via video.

Beth Goldstein, Edge Institute Branding, Business Growth, Business Planning, goal setting, Uncategorized

Biz-Edge Video Series: Episode Two – Have You Outgrown Your Business?

Welcome to Biz-Edge where we answer YOUR business questions. In the second of the Summer 2012 Series, I address a question from a reader of my Small Business Growth & Innovation Newsletter about outgrowing your business model.

Have you adjusted your business activities to reflect the growth of your business? As our businesses grow, a common challenge  that many owners face is their inability to change their role in the business. If you’ve been wearing every hat to grow your business to its current stage and that’s not working for you any longer, watch this week’s video for some tips on how to make changes that will get you to the next level!

Have a question about business growth? Here’s your opportunity to ask questions about business challenges you face so you can gain an EDGE in business. Plus, hear advice that we’ve given other small business owners and entrepreneurs to help them make bold leaps forward. Complete the form at the Biz-Edge Website and I will try my best to answer it via video.

Beth Goldstein, Edge Institute Branding, Business Growth, Business Planning, goal setting, Marketing

Biz-Edge Video Series: Episode One – The VIP Called YOU!

Welcome to Biz-Edge where we answer YOUR business questions. In the first of the Summer 2012 Series, I address a question from a reader of my Small Business Growth & Innovation Newsletter about working ON your business as opposed to IN your business.

When was the last time you made an appointment with yourself? You make appointments with VIP clients, prospects and other key players in your business, right? So why not with yourself? You’re a VIP – the most important one in your business! You need to begin treating yourself like one and start focusing your efforts to work ON your business versus simply IN it. Both are important tactics, but working ON your business allows you to take the time to set the tone and direction for success and growth.

Have a question about business growth? Here’s your opportunity to ask questions about business challenges you face so you can gain an EDGE in business. Plus, hear advice that we’ve given other small business owners and entrepreneurs to help them make bold leaps forward. Complete the form at the Biz-Edge Website and I will try my best to answer it via video.