Beth Goldstein, Edge Institute Business Growth, Business Planning, goal setting, Marketing, Sales, Small Business World Summit

24 Hours Until the Small Biz World Summit Begins: Tip of the Day

The Small Business World Summit starts tomorrow. 

 Keep Your Friends Close but Your Enemies Closer
 Beth Goldstein, Marketing Edge

Competition is not limited to companies that offer products or services exactly like yours. Companies compete on solutions and their value to customers. Therefore, competition is about fulfilling a need, not about offering an identical product or service. What needs do your products or services fulfill? How else can your current or potential customers have their needs met? What companies fulfill this need? You must continually assess companies that offer like solutions, ensuring you understand their value proposition and benefits to your customers. 

The Summit gives you the answers you need to take your business to the next level – FAST! We answer your questions about marketing, sales, building online customer communities, cash flow, leadership, HR, and other challenges that you face every day.

Plus, it’s completely free to watch starting tomorrow and throughout all of Small Business Saturday Weekend (Nov 23 – 26).

Click here to learn more and to register!

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Beth Goldstein, Edge Institute Business Growth, Business Planning, goal setting, Marketing, Sales, Small Business World Summit

2 Days Until the Small Biz World Summit Begins: Tip of the Day

 TIP OF THE DAY:  Continually Check-In With Customers
Beth Goldstein, Marketing Edge

The Small Business World Summit begins in 48 hours! TODAY IS YOUR LAST DAY TO Pre-register and get the Small Business Growth Package worth $149 –  FREE!

There are many variables that influence customers’ needs and you must be aware of current as well as future ones if you are to grow your business. Even if you’ve been in business for a significant number of years, it’s critical that you constantly check in with your customers to see how their needs have changed over time. Simply take the time to step back and look at your business objectively. Force yourself to ask your customers questions about their needs, even if you are 100% convinced that you know the answers. Some of the responses might surprise you.

The Summit gives you the answers you need to take your business to the next level – FAST! We answer your questions about marketing, sales, building online customer communities, cash flow, leadership, HR, and other challenges that you face every day.

Plus, it’s completely free to watch during Small Business Saturday Weekend (Nov 23 – 26).

Click here to learn more and to pre-register!. Plus, when you pre-register you will get a Small Business Growth Package worth $149 for FREE that includes:

  • Keeping Score Manual, Ribbon
  • Business Boot Camp Accelerator eBook: Setting the Stage for Growth, Marketing Edge
  • Building an Email List that Build Your business, Constant Contact 
Beth Goldstein, Edge Institute Branding, Business Growth, Business Planning, goal setting, Marketing, Sales, Small Business World Summit

3 Days Until the Small Biz World Summit Begins: Tip of the Day

Initiate Tactics That Directly Align Your Unique Value With Customer Needs
Beth Goldstein, Marketing Edge

The Small Business World Summit begins in 3 days! Pre-register now and get the Small Business Growth Package worth $149 –  FREE! 

While it’s important that you understand the products and services that you offer customers, it’s even more critical to understand what your customers value and why they buy products/services from you rather than your competitors. What common needs and characteristics do your customers share? By understanding how much each customer spends with you, how often they frequent your business and why they value their business relationship with you, you can more easily execute activities that will impact all of these factors and increase your value to them and consequently their value to you.

The Summit gives you the answers you need to take your business to the next level – FAST! We answer your questions about marketing, sales, building online customer communities, cash flow, leadership, HR, and other challenges that you face every day.

Plus, it’s completely free to watch during Small Business Saturday Weekend (Nov 23 – 26).

Click here to learn more and to pre-register!. Plus, when you pre-register you will get a Small Business Growth Package worth $149 for FREE that includes:

  • Keeping Score Manual, Ribbon
  • Business Boot Camp Accelerator eBook: Setting the Stage for Growth, Marketing Edge
  • Building an Email List that Build Your business, Constant Contact 
Beth Goldstein, Edge Institute Business Growth, Sales, Small Business World Summit

4 Days Until the Small Biz World Summit Begins: Tip of the Day

Understand Your Employees’ Expectations to Be a Great Leader
Suzi Lemen, Dynamic Corporate Solutions

The Small Business World Summit begins in 4 days! Pre-register now and get the Small Business Growth Package worth $149 –  FREE!

The new worker has different expectations than employees in the past.  Understanding these expectations can make all the difference in leading successfully.  One of the expectations is that there will be opportunities for continuous learning.  Leaders need to develop formal and informal learning plans for their workforce.  Don’t find out when someone quits that they felt like there were no opportunities for growth.

The Summit gives you the answers you need to take your business to the next level – FAST! We answer your questions about marketing, sales, building online customer communities, cash flow, leadership, HR, and other challenges that you face every day.

Plus, it’s completely free to watch during Small Business Saturday Weekend (Nov 23 – 26).

Click here to learn more and to pre-register!. Plus, when you pre-register you will get a Small Business Growth Package worth $149 for FREE that includes:

  • Keeping Score Manual, Ribbon
  • Business Boot Camp Accelerator eBook: Setting the Stage for Growth, Marketing Edge
  • Building an Email List that Build Your business, Constant Contact 
Beth Goldstein, Edge Institute Business Growth, Sales, Small Business World Summit

7 Days Until the Small Biz World Summit Begins: Tip of the Day

TIP OF THE DAY: Use Behavior Based Questions When Interviewing
Potential New Hires – Suzi Lemen, Dynamic Corporate Solutions

Brought to you by The Small Business World Summit! Pre-register now and get the Small Business Growth Package worth $149 –  FREE!

In a matter of seconds, job seekers can access thousands of articles on how to answer interview questions.  How can a business owner assess a candidate in this world of instant information?  The key is the type of questions you ask that don’t allow pat answers.  Behavior based questions help the interviewer understand past experiences and thought processes.  They are critical to use to learn about the “real” candidate.

The Summit gives you the answers you need to take your business to the next level – FAST! We answer your questions about marketing, sales, building online customer communities, cash flow, leadership, HR, and other challenges that you face every day.

Plus, it’s completely free to watch during Small Business Saturday Weekend (Nov 23 – 26).

Click here to learn more and to pre-register!. Plus, when you pre-register you will get a Small Business Growth Package worth $149 for FREE that includes:

  • Keeping Score Manual, Ribbon
  • Business Boot Camp Accelerator eBook: Setting the Stage for Growth, Marketing Edge
  • Building an Email List that Build Your business, Constant Contact 
Beth Goldstein, Edge Institute Business Growth, Sales, Small Business World Summit

8 Days Until the Small Biz World Summit Begins: Tip of the Day

TIP OF THE DAY: Beware of Strangers Bearing Lists!
Lanelle Henderson, Constant Contact

Brought to you by The Small Business World Summit! Pre-register now and get the Small Business Growth Package worth $149 –  FREE! 

Permission is not transferable. Today, subscribers want to receive email from those companies they have subscribed to, not an unknown third party. If anyone claims you can “Blast your ad to over 1000 safe addresses for only $5.00!” or “Buy a CD with 10,000,000 email addresses for only $99!” this is too good to be true. These lists are not permission-based—they are spam lists.

The Summit gives you the answers you need to take your business to the next level – FAST! We answer your questions about marketing, sales, building online customer communities, cash flow, leadership, HR, and other challenges that you face every day.

Plus, it’s completely free to watch during Small Business Saturday Weekend (Nov 23 – 26).

Click here to learn more and to pre-register!. Plus, when you pre-register you will get a Small Business Growth Package worth $149 for FREE that includes:

  • Keeping Score Manual, Ribbon
  • Business Boot Camp Accelerator eBook: Setting the Stage for Growth, Marketing Edge
  • Building an Email List that Build Your business, Constant Contact 
Beth Goldstein, Edge Institute Business Growth, Sales, Small Business World Summit

9 Days Until the Small Biz World Summit Begins: Tip of the Day

TIP OF THE DAY: Define Very Specific and Realistic Goals for Success
Beth Goldstein, Marketing Edge

Brought to you by The Small Business World Summit! Pre-register now and get the Small Business Growth Package worth $149 –  FREE!

Studies show that the more specific your goals are, the better your chances are of achieving them. Make sure you and your team discuss and agree on your company’s vision and have established clear goals and objectives for the upcoming 90 days, 12 months and 3 years. These goals must be SMART (Specific, Measurable, Actionable, Realistic and Time- Based) in order for you to recognize real opportunities. Consider both the internal and externals challenges you may face in making these goals happen. Make sure all members of your team (including external partners) are in agreement and then get in motion to launch tactics to attract lucky opportunities. 

The Summit gives you the answers you need to take your business to the next level – FAST! We answer your questions about marketing, sales, building online customer communities, cash flow, leadership, HR, and other challenges that you face every day.

Plus, it’s completely free to watch during Small Business Saturday Weekend (Nov 23 – 26).

Click here to learn more and to pre-register!. Plus, when you pre-register you will get a Small Business Growth Package worth $149 for FREE that includes:

  • Keeping Score Manual, Ribbon
  • Business Boot Camp Accelerator eBook: Setting the Stage for Growth, Marketing Edge
  • Building an Email List that Build Your business, Constant Contact 
Beth Goldstein, Edge Institute Business Growth, Sales, Small Business World Summit

10 Days Until the Small Biz World Summit Begins: Tip of the Day

Tip of the Day: Be a Cash Miser
Ruth King, Ribbon

Brought to you by The Small Business World Summit! Pre-register now and get the Small Business Growth Package worth $149 –  FREE!

The companies with the greatest cash reserves have the ability to survive downturns the longest. But, how much cash is enough? Do you ever have too much? You can be blindsided in business. Revenues can stop immediately. It happened to a manufacturing company when the Federal Government discontinued a program. That represented 80% of their business. The owner laid off 140 people in one day. It took 10 years to pay back their vendors and they survived. How? By negotiating with their creditors and hoarding what little cash they had. So, how much cash is enough? The minimum is the equivalent of two months of payroll and payroll taxes. This way you have a little time to make decisions if a disaster strikes. The easiest way to accumulate these savings? Save 1% of every dollar that comes in the door. You’ll never miss the 1% in your operations – and your savings account will grow quickly.

The Summit gives you the answers you need to take your business to the next level – FAST! We answer your questions about marketing, sales, building online customer communities, cash flow, leadership, HR, and other challenges that you face every day.

Plus, it’s completely free to watch during Small Business Saturday Weekend (Nov 23 – 26).

Click here to learn more and to pre-register!. Plus, when you pre-register you will get a Small Business Growth Package worth $149 for FREE that includes:

  • Keeping Score Manual, Ribbon
  • Business Boot Camp Accelerator eBook: Setting the Stage for Growth, Marketing Edge
  • Building an Email List that Build Your business, Constant Contact 
Beth Goldstein, Edge Institute Business Growth, Sales, Small Business World Summit

Small Biz World Summit Begins in 11 Days: Tip of the Day

TIP OF THE DAY – Just Do It: Create a Roadmap
Beth Goldstein, Marketing Edge

Brought to you by The Small Business World Summit. Pre-register now and get the Small Business Growth Package worth $149 –  FREE!

All the best knowledge and calculations in the world will not lead to success without a plan. Create a roadmap that will grow and develop with your business over time. Don’t allow this plan to simply sit on your shelf collecting dust. Make it a living document that you review on a regular basis to make sure you’re meeting milestones and benchmarking your actual performance against projected results. Remember: a good idea is only as strong as its execution. Dreams of business success are realized only when sweat equity and working on the ‘RIGHT’ business activities are invested into the business to make it happen.

The Summit gives you the answers you need to take your business to the next level – FAST! We answer your questions about marketing, sales, building online customer communities, cash flow, leadership, HR, and other challenges that you face every day.

Plus, it’s completely free to watch during Small Business Saturday Weekend (Nov 23 – 26).

Click here to learn more and to pre-register!. Plus, when you pre-register you will get a Small Business Growth Package worth $149 for FREE that includes:

  • Keeping Score Manual, Ribbon
  • Business Boot Camp Accelerator eBook: Setting the Stage for Growth, Marketing Edge
  • Building an Email List that Build Your business, Constant Contact

 

Beth Goldstein, Edge Institute Business Growth, Sales, Small Business World Summit

Small Biz World Summit Begins in 14 Days: Tip of the Day

The Small Business World Summit is coming to your mobile device and computer! All you need is Internet access to participate The Summit gives you the answers you need to take your business to the next level – FAST! Read our TIp of the Day: Make Sure You Give Employees Time to Breath from Suzi Lemen, Dynamic Corporate Solutions

We answer your questions about marketing, sales, building online customer communities, cash flow, leadership, HR, and other challenges that you face every day.

Plus, it’s completely free to watch during Small Business Saturday Weekend (Nov 23 – 26).

Click here to learn more and to pre-register!. Plus, when you pre-register you will get a Small Business Growth Package worth $149 for FREE that includes:

  • Keeping Score Manual, Ribbon
  • Business Boot Camp Accelerator eBook: Setting the Stage for Growth, Marketing Edge
  • Building an Email List that Build Your business, Constant Contact

TIP OF THE DAY: Make Sure You Give Employees Time to Breath
Suzi Lemen, Dynamic Corporate Solutions

Businesses are obsessed with efficiency, doing more with less, and eliminating waste including wasted time.  While focus on efficiency is important, obsession on it can be very demoralizing for staff.  Employees need to have time to breath.  They need time to learn new tasks before others are introduced.  Don’t try to push too hard.  Empower your team to be focused on efficiency but not at the expense of a quality work place.