4 Ways to Build Your Tribe. Here’s some great advice on social marketing and the changing face of how we engage with customers!
Beth
Small Biz World Summit Begins in 15 Days: Tip of the Day
The Small Business World Summit is coming to your mobile device and computer. Pre-register now and get the Small Business Growth Package worth $149 – FREE!
The Summit gives you the answers you need to take your business to the next level – FAST! We answer your questions about marketing, sales, building online customer communities, cash flow, leadership, HR, and other challenges that you face every day.
Plus, it’s completely free to watch during Small Business Saturday Weekend (Nov 23 – 26).
Click here to learn more and to pre-register!. Plus, when you pre-register you will get a Small Business Growth Package worth $149 for FREE that includes:
- Keeping Score Manual, Ribbon
- Business Boot Camp Accelerator eBook: Setting the Stage for Growth, Marketing Edge
- Building an Email List that Build Your business, Constant Contact
TIP OF THE DAY: Be Specific About What Customers Will Receive!
Lanelle Henderson, Constant Contact
When people sign up for your email list, allow them to select—precisely—their areas of interest (e.g., newsletters, sale notifications, new product or service announcements, event invitations). You can make subscribers feel more comfortable by specifying what they will receive and when they will receive it (e.g., “Sign up for Our Weekly Concert Announcement”). Also, be sure to identify yourself to your subscribers in the “From” line, and use the name they recognize most easily – yours or your company’s.
Small Biz World Summit Begins in 16 Days: Tip of the Day
The Small Business World Summit is coming to your mobile device and computer. Pre-register now and get the Small Business Growth Package worth $149 – FREE!
The Summit gives you the answers you need to take your business to the next level – FAST! We answer your questions about marketing, sales, building online customer communities, cash flow, leadership, HR, and other challenges that you face every day.
Plus, it’s completely free to watch during Small Business Saturday Weekend (Nov 23 – 26).
Click here to learn more and to pre-register!. Plus, when you pre-register you will get a Small Business Growth Package worth $149 for FREE that includes:
- Keeping Score Manual, Ribbon
- Business Boot Camp Accelerator eBook: Setting the Stage for Growth, Marketing Edge
- Building an Email List that Build Your business, Constant Contact
TIP OF THE DAY: Define If You Can Afford to Hire a _____!
Ruth King, Ribbon
You think you need to hire another field employee, i.e., an employee who produces revenues for your company. Can you afford to hire that person? The answer can be found using a quick calculation. If you are hiring an additional staff member for your office, i.e., overhead personnel:
- Total the costs of that person’s anticipated yearly wages plus benefits. Take this sum and divide it by the gross margin of the company (assuming the person will work in more than one department) or the gross margin of the department she will be working in.
- For example, assume that you are considering hiring a receptionist. Her yearly wages plus benefits are anticipated to be $30,000 per year. The company gross margin is 32%. The additional revenues the company must generate to cover her salary are $30,000 divided by 32% or $93,750.
Is this feasible or not? Can you generate the additional revenue or can this person make existing personnel $93,750 more productive? These quick calculations give you an idea of what revenues must be generated or what increases in productivity are necessary to hire additional personnel. If you don’t think this is feasible, then don’t hire that person!
Small Biz World Summit Begins in 17 Days: Tip of the Day
The Small Business World Summit is coming to your office – and you don’t have to leave your desk to participate! Pre-register now and get the Small Business Growth Package worth $149 – FREE!
The Summit gives you the answers you need to take your business to the next level – FAST! We answer your questions about marketing, sales, building online customer communities, cash flow, leadership, HR, and other challenges that you face every day.
Plus, it’s completely free to watch during Small Business Saturday Weekend (Nov 23 – 26).
Click here to learn more and to pre-register!. Plus, when you pre-register you will get a Small Business Growth Package worth $149 for FREE that includes:
- Keeping Score Manual, Ribbon
- Business Boot Camp Accelerator eBook: Setting the Stage for Growth, Marketing Edge
- Building an Email List that Build Your business, Constant Contact
TIP OF THE DAY: Welcome Change!
Jacqueline Wales, The Fearless Factor
Let go of old goals in favor of ones that better fit the current circumstances of your life. Review your goals as you progress and make room for changing priorities. Change is the only consistency we can rely on. I love the quote from Tony Robbins, “the quality of your life is determined by how much uncertainty you can comfortably live with.” Go ahead, take risks, and welcome the change.
Small Biz World Summit Begins in 18 Days: Tip of the Day
The Small Business World Summit is coming to your office – and you don’t have to leave your desk to participate! Pre-register now and get the Small Business Growth Package worth $149 – FREE!
The Summit gives you the answers you need to take your business to the next level – FAST! We answer your questions about marketing, sales, building online customer communities, cash flow, leadership, HR, and other challenges that you face every day.
Plus, it’s completely free to watch during Small Business Saturday Weekend (Nov 23 – 26).
Click here to learn more and to pre-register!. Plus, when you pre-register you will get a Small Business Growth Package worth $149 for FREE that includes:
- Keeping Score Manual, Ribbon
- Business Boot Camp Accelerator eBook: Setting the Stage for Growth, Marketing Edge
- Building an Email List that Builds Your Business, Constant Contact
CAN’T WAIT: HERE’S A TIP YOU CAN PUT TO WORK IMMEDIATELY
FROM ONE OF OUR SUMMIT EXPERTS
Sales is About Knowing When to Push and When to Pull Back
Roger Daviston
One of the biggest misperceptions that we have about sales is that using fancy grammar helps in the communication process. However, communication does not depend on eloquence but on the prospect’s openness to receive what we are saying. If our words feel like they are being pushed upon them then they won’t be motivated to listen or make a decision. No amount of fact throwing or logical reasoning will influence them and trying harder simply won’t help. When this happens bury the ‘negative talk’ going on in their head by doing the opposite of what they expect – encourage them to say “no.” The central key here is doing this without destroy the relationship that you’ve built but allowing them to come to the logical conclusion and say ‘yes’ on their own.
Business Boot Camp Bloginar 