The Small Business World Summit is coming to your office – and you don’t have to leave your desk to participate! Pre-register now and get the Small Business Growth Package worth $149 –  FREE!

The Summit gives you the answers you need to take your business to the next level – FAST! We answer your questions about marketing, sales, building online customer communities, cash flow, leadership, HR, and other challenges that you face every day.

Plus, it’s completely free to watch during Small Business Saturday Weekend (Nov 23 – 26).

Click here to learn more and to pre-register!. Plus, when you pre-register you will get a Small Business Growth Package worth $149 for FREE that includes:

  • Keeping Score Manual, Ribbon
  • Business Boot Camp Accelerator eBook: Setting the Stage for Growth, Marketing Edge
  • Building an Email List that Builds Your Business, Constant Contact


Sales is About Knowing When to Push and When to Pull Back
Roger Daviston

One of the biggest misperceptions that we have about sales is that using fancy grammar helps in the communication process.  However, communication does not depend on eloquence but on the prospect’s openness to receive what we are saying. If our words feel like they are being pushed upon them then they won’t be motivated to listen or make a decision.  No amount of fact throwing or logical reasoning will influence them and trying harder simply won’t help. When this happens bury the ‘negative talk’ going on in their head by doing the opposite of what they expect – encourage them to say “no.”  The central key here is doing this without destroy the relationship that you’ve built but allowing them to come to the logical conclusion and say ‘yes’ on their own.

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