Is there a magical formula that makes one business successful while another fails? There are many ingredients that go into a winning business including a great idea, a great team, perseverance, a unique value proposition, and great leadership. You’ve likely witnessed this in your own company. All of these elements are important, but the ultimate weapon that truly fuels success is the ability to leverage all of the key activities that you perform for your business, and you can only do this with the right attitude.
Perseverance, a great winning attitude and a true passion for your business’s value can spark other flames and become contagious, igniting the passion of investors, business partners, customers and employees. When this passion and energy are controlled, directed and focused, they can truly boost a business’s chance for success.
Combine these with performing the right business activities, as discussed in this Bloginar and in my book, Lucky By Design, and you’ll put yourself in a better position to control the destiny of your company.
Weekly Lesson Thirteen (Try this…)
Ready for more? You can get more in depth lessons in my book, Lucky By Design, along with the 5-hour webinar training program designed to truly improve your odds of success!
We hope that the 90-Day Bloginar Series has been a powerful tool for you to grow your business. In the fall, we will begin another series to help you create a Business Action Plan for 2013. In the interim, I will be offering a video series online where I answer your business questions. This series, entitled Biz-Edge, provides answers to your questions about business growth. Feel free to submit questions directly to me at beth@m-edge.com.
Have a Business Challenge or Question?
Visit the BizEdge site on my website and let us answer it for you!
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Published by Beth Goldstein, Edge Institute
While I am currently pursuing my doctorate in education at Johns Hopkins University (part-time), I remain passionate about helping small business owners and entrepreneurs accelerate growth. I founded my consulting firm, Marketing Edge Consulting Group, in 1999 and established the company's training division, Edge Institute, in 2013 with a focus on helping small business owners, executives, students and entrepreneurs better understand how their key stakeholders think, what they value and what influences their purchasing decisions. I then show them how to apply this knowledge to create targeted business growth programs that drive revenue growth while increasing profitability and customer loyalty.
I teach entrepreneurship and marketing courses at Babson College. Previously I taught marketing courses at the Heller School for Social Policy & Management at Brandeis University. I also spent 13+ years at the Boston University Questrom School of Business where I taught entrepreneurial sales & marketing courses, ran their New Venture Competition for ten years and served as the Faculty Director for the university’s top ranked Online Graduate Certificate in Entrepreneurship Program from 2005 to 2014.
I have conducted business growth workshops throughout the US for organizations ranging from publicly funded groups like the MA Supplier Diversity Office to Fortune 500 companies like Fidelity Investments and Carrier Corporation. I served as the Lead Instructor for Interise’s nationwide training program, run in conjunction with the US SBA: Small Business Association's Emerging Leaders (e200) Initiative, providing training to hundreds of business owners throughout the U.S. I was also the Managing Director for the BU Urban Business Accelerator Program, an educational program that brought students to economically disadvantaged neighborhoods in Boston with the goal of improving financial capacity & business.
For Babson Global, I was on a 3-person MBA design team that created an innovative MBA program for the Mohammad Bin Salman College of Business and Entrepreneurship, Saudi Arabia. I also led the design teams for the Masters in Entrepreneurial Leadership and the 4-year undergraduate marketing degree.
I specialize in custom-designing classroom and online business growth training programs ranging from 1/2 day workshops to intensive 9-month programs for a companies as well as government agencies and organizations. I have taught in the U.S. and abroad including: China, Egypt, Indonesia, Kuwait, Lebanon, Mexico, Nigeria, Oman, Saudi Arabia, Thailand and the United Kingdom.
I have more than 30 years of direct industry experience and hold an MBA from Boston University and a BA in Economics and Sociology from Brandeis University. I am currently pursuing my doctorate in education at Johns Hopkins University School of Education.
View all posts by Beth Goldstein, Edge Institute
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