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Biz-Edge Video Series: Episode Five – Are Business Cards Passé?

31 Jul

Welcome to Biz-Edge where we answer YOUR business questions. In the fifth of the Summer 2012 Series, I address a question about the importance of physical business cards in the networking process.

With the prevalence of technology engrained in almost everything we do, is it time to get rid of physical business cards and begin using a v-card?. Learn how I responded by watching this week’s video.

Have a question about business growth? Here’s your opportunity to ask questions about business challenges you face so you can gain an EDGE in business. Plus, hear advice that we’ve given other small business owners and entrepreneurs to help them make bold leaps forward. Complete the form at the Biz-Edge Website and I will try my best to answer it via video.

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2 responses to “Biz-Edge Video Series: Episode Five – Are Business Cards Passé?

  1. excellentwriters

    July 31, 2012 at 10:39 am

    This is an interesting question and you make some good points. I suppose for some, using a v card is a great way to demonstrate that you are on top of technology, but it’s nice to have the back up.

     
  2. Beth Goldstein, Marketing Edge

    August 1, 2012 at 7:35 am

    Thanks for the comment. It’s fine to be on top of technology (especially if you’re in that field) but it’s more important to achieve the ultimate goal of networking – making connections that will improve your business. There are lots of options out there to have both including products and services that take your cards from paper to virtual without you having to do much work.

    I suggest you make your card stand out and/or add value. That was my approach – I added tips on the back to help people improve their elevator pitches. i’ve seen others add credentials (especially if you are focused on government contracts – adding all of your certifications/qualifications is effective). Be creative but whatever you do, make sure it aligns with your customers’ needs and interests.

     

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