TIP OF THE DAY: Beware of Strangers Bearing Lists!
Lanelle Henderson, Constant Contact
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Permission is not transferable. Today, subscribers want to receive email from those companies they have subscribed to, not an unknown third party. If anyone claims you can “Blast your ad to over 1000 safe addresses for only $5.00!” or “Buy a CD with 10,000,000 email addresses for only $99!” this is too good to be true. These lists are not permission-based—they are spam lists.
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