Biz-Edge Video Series: Episode Seven – Do You Have A Branding Problem?

Welcome to Biz-Edge where we answer YOUR business questions. In the seventh of the Summer 2012 Series, I address a question about the importance of aligning customer perception with reality to secure a solid brand.

Branding is all about the customer experience and perception IS reality. Watch how I respond to a question about the challenges and danger of misaligning one’s brand/value promise with what the customer actually experiences when they interact with a business.

Have a question about business growth? Here’s your opportunity to ask questions about business challenges you face so you can gain an EDGE in business. Plus, hear advice that we’ve given other small business owners and entrepreneurs to help them make bold leaps forward. Complete the form at the Biz-Edge Website and I will try my best to answer it via video.

Biz-Edge Video Series: Episode Six – Is Goal Setting Really Worth It?

Welcome to Biz-Edge where we answer YOUR business questions. In the sixth of the Summer 2012 Series, I address a question about the importance of setting goals as it relates to business success.

Research proves that if you set very specific goals (SMART ones), your chances of achieving them increase significantly. Watch how I respond to a question from one of the entrepreneurs participating in a business growth program that I teach in Massachusetts who wonders if it’s really worth his time to set goals.

Have a question about business growth? Here’s your opportunity to ask questions about business challenges you face so you can gain an EDGE in business. Plus, hear advice that we’ve given other small business owners and entrepreneurs to help them make bold leaps forward. Complete the form at the Biz-Edge Website and I will try my best to answer it via video.

Biz-Edge Video Series: Episode Five – Are Business Cards Passé?

Welcome to Biz-Edge where we answer YOUR business questions. In the fifth of the Summer 2012 Series, I address a question about the importance of physical business cards in the networking process.

With the prevalence of technology engrained in almost everything we do, is it time to get rid of physical business cards and begin using a v-card?. Learn how I responded by watching this week’s video.

Have a question about business growth? Here’s your opportunity to ask questions about business challenges you face so you can gain an EDGE in business. Plus, hear advice that we’ve given other small business owners and entrepreneurs to help them make bold leaps forward. Complete the form at the Biz-Edge Website and I will try my best to answer it via video.

Biz-Edge Video Series: Episode Four – What’s Luck Got To Do With Business Success?

Welcome to Biz-Edge where we answer YOUR business questions. In the fourth of the Summer 2012 Series, I address a question from a reader of my Small Business Growth & Innovation Newsletter about the role of luck in business.

Are you seizing lucky business opportunities? I’m often asked why I wrote about the role of luck in business. It turns out lucky business owners (defined as those whose businesses are growing) are actually engaged in different business activities than folks who are simply working hard (but not able to seize lucky opportunities). Learn more about what these activities are by watching this week’s video.

Have a question about business growth? Here’s your opportunity to ask questions about business challenges you face so you can gain an EDGE in business. Plus, hear advice that we’ve given other small business owners and entrepreneurs to help them make bold leaps forward. Complete the form at the Biz-Edge Website and I will try my best to answer it via video.

Biz-Edge Video Series: Episode Three – The Art of the Pitch

Welcome to Biz-Edge where we answer YOUR business questions. In the third of the Summer 2012 Series, I address a question from a reader of my Small Business Growth & Innovation Newsletter about perfecting your elevator pitch.

When was the last time you worked on perfecting your elevator pitch? At the heart of every business’ success story is their ability to convey their value proposition succinctly and clearly to key stakeholders. If you haven’t worked on perfecting your elevator pitch, now is the time to do so if you want to accelerate growth. Watch this week’s video to discover tips on perfecting your pitch and check out my Elevator Pitch Template at my website (m-edge.com) to start today!

Have a question about business growth? Here’s your opportunity to ask questions about business challenges you face so you can gain an EDGE in business. Plus, hear advice that we’ve given other small business owners and entrepreneurs to help them make bold leaps forward. Complete the form at the Biz-Edge Website and I will try my best to answer it via video.

Biz-Edge Video Series: Episode Two – Have You Outgrown Your Business?

Welcome to Biz-Edge where we answer YOUR business questions. In the second of the Summer 2012 Series, I address a question from a reader of my Small Business Growth & Innovation Newsletter about outgrowing your business model.

Have you adjusted your business activities to reflect the growth of your business? As our businesses grow, a common challenge  that many owners face is their inability to change their role in the business. If you’ve been wearing every hat to grow your business to its current stage and that’s not working for you any longer, watch this week’s video for some tips on how to make changes that will get you to the next level!

Have a question about business growth? Here’s your opportunity to ask questions about business challenges you face so you can gain an EDGE in business. Plus, hear advice that we’ve given other small business owners and entrepreneurs to help them make bold leaps forward. Complete the form at the Biz-Edge Website and I will try my best to answer it via video.

Biz-Edge Video Series: Episode One – The VIP Called YOU!

Welcome to Biz-Edge where we answer YOUR business questions. In the first of the Summer 2012 Series, I address a question from a reader of my Small Business Growth & Innovation Newsletter about working ON your business as opposed to IN your business.

When was the last time you made an appointment with yourself? You make appointments with VIP clients, prospects and other key players in your business, right? So why not with yourself? You’re a VIP – the most important one in your business! You need to begin treating yourself like one and start focusing your efforts to work ON your business versus simply IN it. Both are important tactics, but working ON your business allows you to take the time to set the tone and direction for success and growth.

Have a question about business growth? Here’s your opportunity to ask questions about business challenges you face so you can gain an EDGE in business. Plus, hear advice that we’ve given other small business owners and entrepreneurs to help them make bold leaps forward. Complete the form at the Biz-Edge Website and I will try my best to answer it via video.

Bloginar Weekly Lesson Thirteen: Wrap-Up/Takeaways

Is there a magical formula that makes one business successful while another fails? There are many ingredients that go into a winning business including a great idea, a great team, perseverance, a unique value proposition, and great leadership. You’ve likely witnessed this in your own company. All of these elements are important, but the ultimate weapon that truly fuels success is the ability to leverage all of the key activities that you perform for your business, and you can only do this with the right attitude.

Perseverance, a great winning attitude and a true passion for your business’s value can spark other flames and become contagious, igniting the passion of investors, business partners, customers and employees. When this passion and energy are controlled, directed and focused, they can truly boost a business’s chance for success.

Combine these with performing the right business activities, as discussed in this Bloginar and in my book, Lucky By Design, and you’ll put yourself in a better position to control the destiny of your company.

Weekly Lesson Thirteen (Try this…)

Ready for more? You can get more in depth lessons in my book, Lucky By Design, along with the 5-hour webinar training program designed to truly improve your odds of success!

We hope that the 90-Day Bloginar Series has been a powerful tool for you to grow your business. In the fall, we will begin another series to help you create a Business Action Plan for 2013. In the interim, I will be offering a video series online where I answer your business questions. This series, entitled Biz-Edge, provides answers to your questions about business growth. Feel free to submit questions directly to me at beth@m-edge.com.

Have a Business Challenge or Question?
Visit the BizEdge site on my website and let us answer it for you!

Bloginar Weekly Lesson Twelve: Gaining Balance with Partnerships: Is it a Win-Win?

Forming solid partnerships can be very valuable and important for businesses, both large and small. However, good partnerships take time to develop, and require significant effort to sustain. A true partnership is a serious relationship between two parties that share common goals and have mutually agreed to join forces together to achieve something specific. Having the right partner – and the right partnership arrangement – can provide a very powerful boost for your business and can lead to some lucky opportunities being uncovered.

However, partnerships are a double-edged sword. They require significant effort, a great deal of mutual trust, and a champion on each side to manage the relationship in order to work. Therefore, having the right partner – and the right partnership arrangement – can provide a very powerful boost for your business and can lead to some lucky opportunities being uncovered by you and your partner organization. However, partnerships are not something that you should enter into casually because the wrong partnership can defeat morale and in the worst-case scenarios, destroy a business.

Weekly Lesson Twelve (Try this…)

Before committing to a new business partnership address the questions below. If you aren’t pleased with your response, think about what changes you need to make to improve the opportunity for success with current or future partnerships, for your benefit as well as the benefit of your company.

1. Have you clearly defined your most important goals, and made sure that your prospective partner shares those same goals and vision?

2. Have you assessed what specific gaps – in skills, in relationships, or in any other assets – this partner needs to fill in order to help you succeed?

3. Have you determined how you will help him/her succeed based on the skills or assets you bring to the relationship?

4. Is it clear that both parties stand to benefit more from being partners in this arrangement than working separately? Is this a win-win arrangement or is the scale unbalanced?

Bloginar Weekly Lesson Eleven: Leading versus Managing

What’s the difference between a leader and a manager? A leader sets the tone and inspires as well as empowers his/her team to achieve the goal. A manager is often a key player in ensuring the plan is organized, coordinated and followed through and ideally shares the vision… but often doesn’t establish the vision for the rest of the team.

Which are you? Are you inspiring your team to carry through a vision that you hold? Are you motivating them to achieve greatness where 1 + 1 truly exceeds 2?

I’ve heard others say that a leader does the ‘right things’ while a manager ‘does things right.’ You need both of these roles in achieving greatness for an organization. Check your leadership skills below!

Weekly Lesson Eleven (Take this assessment …)

There are numerous ways to assess your leadership style. I found an interesting one online called the Leadership Legacy Assessment Test, written by Robert Galford and Regina Fazio Maruca. Check it out – it might give you some great insight into your leadership style. I’d love to hear your results!

http://www.yourleadershiplegacy.com/assessment.html